Building evergreen relationships of trust
Being an asset-light company, we works with many Business Partners who bring in various assets and are vital to our growth. Our Business Partners are the ones who provide us with fleet. We generally have a long-term business relationship with our partners. A number of our business partners have grown and developed their businesses with us. Our Policy is to create an ecosystem focusing on the holistic development of the Business Partners thereby providing customer delight and enabling our businesses to RISE
Business partners engagement activities
The special Business Partner Program of is aimed at engaging Business Partners, throughout their journey of association with the Company. We have set up a business partner development and loyalty program to expand our existing network of business partners as well as to incentivize our existing business partners to contribute more assets while improving service quality and performance. We train our business partners and their employees on topics such as customer service skills, communication skills, and etiquette. We conduct periodic reviews with all business partners where quality, compliance, reliability and their business expansion plans are discussed. Our business partners’ engagement program seeks to develop and maintain strong ties with all business partners. Our Leadership team personal interact with all our business partners via sessions like “Chai Pe Charcha”, M-power, Bravo cards and “Maan Ki Baat” through these sessions all are able to connect and share their ideas and suggestions. We celebrate Driver’s Day and
Children’s Day to boost the morale of drivers and encourage their performance. We also recognize our business partners through annual awards.
We have also focused on multiple initiatives to incentivize drivers of our business partners. One such initiative is our focus on developing driver-cum-owner (DCO) business partners to meet our future needs. Such DCOs own and maintain their own vehicles, which they make available to us to support our operations. The induction, operation, and control of DCOs is facilitated and automated through the use of technology.
To effectively run this program, Mahindra Logistics Limited has a Business Partner Cell. This cell handles the entire life-cycle of the business partners covering engagement, development, data management, complaint management etc.