This campaign was aimed at driving awareness that a simple conscious act of wearing a seat belt can save their lives.

Ensuring safe driving and travel is of utmost importance to Mahindra Logistics, whether it is for our driver partners and business associates, or the thousands of employees who travel with us for our people transport solution business.

One of the focus areas to ensure safe travel is usage of seat belts – a simple measure which can save lives.

We need to engrain in each individual that their simple conscious act of wearing a seatbelt can have a great impact and may save their life.

This phased campaign which reaches out to our audience at relevant touchpoints to generate thoughts and conversations around road safety, with the buildup eventually leading up involvement from the audience, triggered by the evocative communication and messaging.